I am already getting a few collaborative offers to come facilitate digital marketing and social media branding classes. I have walked the talk and my business is built entirely on digital marketing. So I have the practical and business experience people will want to hear and learn from. Then on top of that I have read the theories and have consulted for one of Nigeria's foremost digital research agency. So you can safely say I have a deep knowledge of both the practical and the theory.
I have decided to share my knowledge and test run the training I would be delivering to paying clients. It would be free for you and you can also ask me all the questions you have about getting results online.
If you are interested email me at mike[at]urbizedge[dot]com
It would be an online live training (webinar). I will send you the webinar invite so you'll have the joining details. The date of the webinar would be Sunday 12 July 2015 at 6:00pm.
I would be explaining the following:
- Introduction to Digital Marketing
a. What really is digital marketing?b. Digital marketing vs Traditional marketingc. Recent trends in the global business and marketing worldd. The components of Digital Marketingi. Having a strategyii. Defining your audienceiii. Matching your audience and your strategy (Optimization)iv. Selecting your digital toolsv. Social media marketingvi. Measuring results and making continuous changesvii. Building a lasting and profitable relationship with your audienceviii. Going from good to great: having a cult following2) Social Media Marketinga. Social Media fundamentalsi. What really is social media?ii. How did the social media come about?iii. How does the social media work?iv. What are the current global trends for businesses?b. Facebooki. What really is Facebook?ii. How big and effective is Facebook marketing?iii. Why your company needs to be present and active on Facebookiv. Marketing as against just placing adverts on Facebookv. Setting up a Facebook advert (live demo)c. LinkedIni. The Facebook exclusively for professionals and companies.ii. How big and rewarding is LinkedIn marketing?iii. Why you and your company need to be present and active on LinkedIniv. Marketing and job attracting strategy on LinkedInv. Best practices for effective brand building on LinkedInd. Twitteri. Demystifying Twitterii. Finding out if Twitter will benefit you or not