"Marketing is everything you do to get your products/services bought by customers", says teacher Michael.
Yesterday, I facilitated a Digital Marketing class and you would think I read Marketing for my first and second degrees. And maybe third degree too. And I like to explain things from the foundation up. If I was going to show you how to cross a road, you can be sure I would start by explaining what a road is and why you would want to cross the road, before an intensive explanation on how to cross the road covering all types of road and times of the day. I am a detail-freak.
So in my Digital Marketing class, I always start with what is Marketing, the 4 P's of marketing. Then I work my way down the value-chain to Digital Marketing. In the end you'll not only get what Digital Marketing is and how to practically do it, but you will also know how it fits into the bigger picture of Marketing and growing your company's owners value.
Today, I will be giving you a free introductory lecture. So I'm teacher Mike and you are student X. And here we go.
Marketing is sum of all the activities a company engages in to sell its products and services. And there's an almost universally accepted framework called the 4 P's of marketing.
- Promotion, and