How To Write a Business Plan -- By R. T. Williams

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I bought this book by R. T. Williams titled, "How to write a business plan."

The book is just 5 pages, so it's not easy summarizing without plagiarizing.

Here's my trial at summarizing it:


  1. Cover Page
  2. Executive Summary
  3. Table of Contents
  4. Situation Analysis
    • Market Summary
      • Market Description and Attributes -- Geographic, Demographic, Psychographics & Behavioural
      • Market Needs
      • Market Trends
      • Market Growth
    • SWOT Analysis
      • Strength 
      • Weakness
      • Opportunities
      • Threats
    • Competition
    • Product or Service Offering
    • Critical Issues and Keys to Success
    • Historical Review
    • Macro-environment -- Demographic, Economic, Technological, Political, Legal, Social and Cultural environmental factors that may impact your business
    • Channels of Distribution
  5. Operations
    • Product or Service Manufacture
    • Facilities
    • Location
    • Maintenance
    • Inventory
    • Distribution
    • Customer Service
  6. Marketing Strategy
    • Mission Statement
    • Vision Statement
    • Marketing Objectives
    • Financial/Sales Objectives
    • Target Markets
    • Positioning Statement
    • Marketing Mix describing Products/Services, Price, Promotion, Distribution and Marketing Research.
  7. Financials
    • Break-even Analysis
    • Sales Forecast
    • Expense Forecast
    • Net Profitability
  8. Implementation and Control
    • Implementation Plan
    • Organization Plan
  9. Exit Strategy (Sell or leave for your children)
  10. Appendices and Supporting Information

I hope this helps you give sense and flesh to your business idea. You can buy the full book for less than $1 on Amazon


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